As a Brand Experience Designer at Action, you make sure our brand comes to life consistently and contemporarily across every digital touchpoint; from the app and website to in-store screens, emails and brand campaigns. You connect customer journey development with messaging and design across our brand propositions: Ecommerce, Loyalty, Promo and Employer Branding. You are the connecting point between our brand team and our UX and product teams, and the substantive counterpart to our agency partners. Based at our International Headquarters in Zwaagdijk‑Oost, you translate Action's brand foundations into workable digital guidelines and a modular brand UI kit that the whole organisation can build on.

This is your daily action

You own the digital expression of the Action brand. You turn our brand book into concrete, usable digital guidelines, typography on screen, colour in interfaces, imagery, iconography, motion, and tone‑of‑voice in microcopy, and keep them alive as a version‑controlled, living document. You simplify the current brand UI kit into a modular system with clear brand tokens and flexible components, so teams have room to innovate without losing the brand. Together with UX Designers you maintain the design system; you specifically own the brand expression layer.

You shape how Action's brand shows up across our brand propositions - Ecommerce, Loyalty, Promo and Employer Branding - and across the customer journeys that connect them. You make sure journey, messaging and design move as one: cohesive and consistent in alignment with brand, UX and our agency partners. You advise UX Designers, Service Designers and Business Product Owners on applying brand principles in their initiatives, and you design and review brand‑driven expressions such as landing pages, campaign assets, app onboarding and key brand moments in the customer journey. You are the design counterpart to the brand team, present at brand‑related decision‑making, and you make sure brand and product don't work past each other. You brief, review and direct our external agencies on digital brand expressions, and ensure their output integrates seamlessly with our internal systems.

You work cross‑stream rather than embedded in one delivery team - connected to all value streams, dedicated to none. A meaningful part of your time goes into enabling other designers: making the system easy to use, the guidelines easy to apply, and the brand easy to live up to. You are an active member of Action's wider design guild, a peer and sparring partner across departments, not a brand police function.

Meet your team

You join the Digital Brand & Experience Design team within UX at Action's International Headquarters. From here we shape the digital experience for millions of customers across 15 countries. You collaborate closely with UX Designers, Service Designers, Business Product Owners, the Brand and Marketing teams, Tech, and our external agency partners, and contribute to the wider design guild that brings together designers from product, marketing, in‑store experience and customer service.

This is you

You are a designer with a strong visual and typographic sensibility who feels equally at home in a brand conversation and a design system conversation. You are not a brand strategist and not a pure UX Designer, but the specialist who connects these two worlds at execution level. You enjoy enabling other designers, see shared ownership as the way to keep a brand consistent, and combine a sharp eye for craft with a pragmatic, collaborative mindset.

In addition:

• A background in UX design or digital product design, with a pronounced visual and typographic sensibility
• At least 6 years of relevant work experience
• Demonstrable experience building or maintaining a design system, in particular its brand expression or theming layer
• Experience translating brand books into workable digital guidelines and components
• Able to operate effectively with both brand strategists and UX Designers and developers, fluent in the language of both worlds
• Experience connecting customer journey, messaging and design into one cohesive brand expression across propositions such as Ecommerce, Loyalty, Promo or Employer Branding
• A collaborative mindset, comfortable enabling peers across a design guild rather than gatekeeping
• Affinity with retail and the specific character of an omnichannel brand, ideally with experience working with external agencies

What we offer

• A market‑based salary based on a 38‑hour work week
• An annual bonus based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• A temporary contract with the intention of offering you a permanent contract in the long term
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme and travel expenses allowance (Zwaagdijk‑Oost is traffic jam‑free and only 30 minutes by car from Amsterdam)

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