Sales Executive – Industrial Automation, Packaging & Robotics

Organization: DH Automation Technology B.V.
Location: Werkendam, Netherlands
Region: Netherlands & Flanders
Employment Type: Full-time (32–40 hours)
Compensation: Competitive base salary + performance bonus
Start Date: ASAP

About DH Automation Technology

DH Automation Technology is a fast-growing provider of industrial automation solutions, specializing in MES software, WMS software, packaging lines, and robotics. Our customers are leading manufacturing companies in the food, feed, chemical, pharmaceutical, packaging, and healthcare industries.

We do not deliver off-the-shelf products. Every solution is custom-engineered to the specific production processes of our clients.

Our team consists of highly skilled engineers and project managers. To expand our sales force, we are looking for an ambitious Sales Executive (Field Sales / B2B Sales) with strong commercial drive and a passion for technology.

Position Overview

As a Sales Executive Industrial Automation, you will be responsible for new business development and expanding our customer base in the Netherlands and Flanders. You will identify client challenges in manufacturing automation, packaging technology, and robotics integration, and translate these needs into tailor-made technical solutions together with our project team.

You will play a key role in building long‑term client relationships, identifying new opportunities, and positioning DH Automation Technology as a trusted partner. With excellent communication skills, you can engage confidently at all levels—from the shop floor to technical specialists and executive management.

Key Responsibilities

• Generate new business in the industrial automation and manufacturing sectors.
• Develop and maintain strong customer relationships at all organizational levels.
• Identify client requirements and convert them into customized automation solutions.
• Lead and coordinate sales proposals, quotations, and negotiations in collaboration with internal teams.
• Represent DH Automation at trade shows, exhibitions, and networking events.
• Provide market insights on trends, customer needs, and competitors.

Candidate Profile

Background & Experience

• Minimum 5 years of B2B sales experience, ideally in industrial automation, machinery, packaging solutions, robotics, or technical software.
• Understanding of manufacturing environments and production processes.
• Proven track record in solution selling or consultative sales.
• Strong affinity with process automation, control systems, or production IT (MES/WMS).
• Experience with long sales cycles and capital equipment is a plus.

Education

• Bachelor’s degree (or equivalent) in a technical or commercial field.

Skills & Personality

• Proactive, independent, and results‑driven approach.
• Excellent communication and interpersonal skills.
• Ability to convert customer challenges into practical technical solutions.
• Strong persuasive skills without being pushy.
• Team player with the ability to work independently.
• Willingness to travel throughout the Netherlands and Flanders.

What We Offer

• A dynamic, independent position within a growing automation company.
• Support from an expert technical engineering team.
• Freedom to take initiative, show entrepreneurship, and grow personally.
• Attractive base salary, bonus scheme, company car, laptop, and phone.
• Hybrid working: based in Werkendam and on‑site with clients.

Sector Focus

Our solutions target manufacturing companies in food, feed, chemicals, pharmaceuticals, packaging, and healthcare industries.

Keywords

Sales Executive Industrial Automation, B2B Technical Sales, Packaging Machinery Sales, Robotics Sales Engineer, MES WMS Software Sales, Manufacturing Automation Sales Netherlands, Field Sales Flanders, Technical Solution Selling.

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