At SMT Group, we are looking for a Creative Strategist who truly understands what performance marketing is all about today: angles, data, and speed. Not "beautiful campaigns for the sake of looking good," but creatives that win — and keep winning. Right now, we are missing one crucial link: someone who can make creative testing a structured process.

Your role as Creative Strategist

As a Creative Strategist, you will work in a high-scale performance environment with €1.5M in monthly ad spend and an output of approximately 150 creatives per week, supported by a full design team and existing motion analytics. Currently, successes are still too often incidental. You will ensure we build a predictable, scalable creative machine.

You combine analytical thinking with creativity and translate data directly into new winning concepts.

In this role, you will be responsible for:

• Increasing the hit rate to 5–8% within three months by setting up a consistent, data-driven feedback loop (from analysis to briefing, production, testing, and optimization)
• Developing and implementing a hypothesis-driven testing framework
• Creating sharp, structured briefings based on data
• Introducing weekly creative analysis reports to continuously improve performance and identify scalable winners

What you bring

• At least 2 years of experience in a performance / DTC / e-commerce environment
• Experience with creative testing at scale
• Strong in data analysis (CTR, CPA, hooks, fatigue, etc.)
• Ability to independently set up and run testing frameworks
• Experience with Meta Ads, performance dashboards, and creative reporting

Nice to have:

• TikTok intuition / understanding of native content
• Copywriting for ads
• Experience with AI tooling
• Team lead experience

What we offer

• A part-time or full-time position (minimum 32 hours), based at our headquarters in IJsselstein (near the A2, close to Utrecht)
• A spacious and creative workspace, plus two office dogs
• An international team where hybrid and flexible working is the norm — you plan your own workweek
• Plenty of free parking
• A salary range depending on experience, between €4,000 and €6,000 gross per month (based on full-time)
• An organization where your input and ideas are truly valued

SMT Group

SMT Group was founded in 2016 out of curiosity about a product one of the founders discovered in their immediate environment. What started as an experiment has grown into an international e-commerce company in arts & crafts, with millions of customers in more than twenty countries.

The team is globally distributed and consists of around 20 employees, including specialists in Design, Marketing, Finance, HR, Category Management, and Customer Service.

We build creative experiences. Our goal is to become the most loved DIY art brand worldwide, with local platforms per country, all driven by the same high quality, creativity, and strong customer focus.

To achieve this, we collaborate with various artists to launch hundreds of new products every month and continuously build a product range that combines creativity and commerce.

Platforms under SMT Group include, among others: schilderopnr.nl, diy-artclub.com, diamondpaintingwelt.de, and happypainting.se.

Want to know more?

If you would like more information, please contact our Corporate Recruiter Patricia Lakeman at +31 6 24962626 or send your question to [email protected].