Professional responsible for Global Marketing Communications to support BU and Industries in marketing related topics to achieve the MTP goals and partnering with other Business Areas and Divisions.
- Define Marketing Communication processes and standards;
- Create, implement and measure the success of a comprehensive marketing communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public;
- Facilitate marketing strategies to deploy internally as well as externally Andritz Feed & Biofuel (AFB) products and services;
- Create traditional as well as digital strategies to increase market awareness about AFB products and services;
- Plan, develop, execute, manage and/or support customer events, fairs, exhibitions, webinars;
- Interact with the Vice Presidents for BU, Industry Managers, Product Managers and Regional Managing Directors, staff of the Marketing/Communications/P.R. function, and the service providers.
- Support sales related to ANDRITZ strategies and tools: Docupedia, WebCRM, Marketo, etc. as well as other marketing material (folders, presentations, videos, etc.);
- Participate in corporate communications initiatives and develop strategies to promote Metris brand and reputation;
- Assume the Marketing mix 1P (promotion given on Product and Feature Function Benefit input);
- MarCom is responsible for Public relations, choosing the right media (ads, newsletters, social media, websites, etc.) to deliver our message and developing a plan for when and how to share information;
- Support in Market Research
- Responsible for editorial direction, design, production and distribution across the organization, direct or through 3rd parties;
- Develop and manage short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence, and evaluate performance;