Marketing and Communication Advisor
Arnhem, 0.8 fte

Are you an allround international marketer with experience in setting up innovative and effective international marketing and communication strategies? And do you want to develop, manage and execute plans to promote our international study programs?

Are you a strong communicator that knows how to present and champion your ideas to stakeholders within the organization? Do you know as no other how to deal with the complexities of foreign markets and international target groups? Are you ready for a new challenge as an international marketing communication advisor at HAN? Then read on!

What will you do?

• You easily develop and implement marketing and communication strategic plans at a central level that serve as the backbone for decentralized efforts of the different international study programs.
• You draw on your overall marketing and communication knowledge and expertise to provide customized and comprehensive advice on how to reach specific goal.
• You manage and ensure an effective mix and integration of online and offline marketing and communication means.
• You monitor, analyze and evaluate the various implemented means in order to improve and increase the effectiveness of marketing and communication campaigns and means.
• You turn chances into commercial opportunities and use data to underpin your proposals.
• You translate these proposals into short- and long-term goals, which in turn are linked to the general goals of the international marketing plan on a strategic level.
• You set up a social media strategy along with a strong content marketing vision and operationalize it.
• You are responsible for relationship management for a recruitment region (geographical area).
• You build and expand on the existing marketing automation strategy, taking it to the next level of professionalization within our supporting digital landscape and software (CRM Microsoft Dynamics, Click Dimensions, Click Meeting, etc.).