Are you looking for a new exciting, and challenging role? Why don't you step into the world of innovation? At our company, we are currently recruiting for a Customer Acquisition and Retention Manager.

Description

As the Customer Acquisition & Retention Manager, you will be responsible for developing marketing strategies and campaigns to drive growth and maximise customer retention across Europe.

You'll be responsible for developing the customer journey and UX, personalisation, loyalty program, and engagement methods to optimise conversion, reduce churn and CAC costs in order to maximise CLV.

The position will be based at our International European Office in the Netherlands, with a requirement for some national and international travel.

Your responsibilities will cover:

• Create and develop the customer acquisition strategy for consumables and subscriptions
• Develop the overall marketing strategy to drive growth
• Managing systems such as: content management, imagery, copy, video, SEO, PPC, SEM, Paid Social, and A/B testing.
• Budget management
• Develop/improve the customer journey and UX, personalisation, loyalty programs, engagement methods, reduce churn and CAC costs in order to maximise CLV.
• Plan & execute promotional activity alongside the wider eCommerce team

Job Offer

At Brother, we are committed to promoting a diverse and inclusive environment for all our staff. With a history spanning over 100 year's, we know what it takes to be a first-class employer, and pride ourselves in offering a workplace where everyone can exceed on merit. We understand the value and benefit to our employees working flexibly to respond to changing circumstances. We want to ensure we do as much as possible to help support a work-life balance and take care of our employee's health and well-being.

In addition to this, we offer a range of employment policies, benefits, and flexible working options, including:

• 25 days holiday per year (on top of public holidays) and an additional 12 advanced days
• A Pension Scheme
• Opportunities to get involved with exciting projects in a fast-paced and fun environment
• Free, unlimited access to over 16,000 LinkedIn eLearning courses to support your development